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The "longboard"
business quickly began to collect back-orders, and subsequently,
the online orders had to be stopped. Production ceased altogether
shortly after, and Chris decided to cut his losses and pause
the longboard business for the time being. (It simply wasn't
a profitable - or scalable - business to pursue...)
He went
on to a much larger "playing field" - internet marketing.
Starting with what he knew best, he decided to build a site
based around longboards, called Longboard Directory. Using
a unique approach to marketing, and leveraging his current
contacts by trading free listings in exchange for cross-promotion,
the site quickly escalated to become one of the top 3 or 4 sites
regarding the topic in under 3 months.
(These would
be Chris's first "JVs", so to speak...)
He would
go on to develop a variety of other sites and online projects.
Some were successful, while others were disastrous.
Along the
way, he indirectly became a consultant to various companies
as a result of a few of his other successful niche websites.
While this provided a substantial "pay raise", it
still wasn't his primary goal as an entrepreneur - because
consulting was still just building someone else's business.
And so
began his career as a "dealmaker" - working with
select partners to market his own products, as well as companies
in which he was a partner or co-owner.
Chris had
learned from his own business and consulting experience that
the most powerful form of marketing was to form a creative
partnership (joint venture) with another business. It was
these sorts of partnerships that were responsible for every
major success in any project that he'd previously undertaken.
JV-WEB will
be continually adapted so as to improve the way it operates
and help those that use its resources. But Chris's vision
behind the project, which is to educate
the business community about the true value of partnerships
while creating a practical way for others to find JV partners,
will never change.
(Click
here to read more about why Chris started JV-Web...)
Aside from
business, Chris loves to longboard, surf and travel. And most
of all, he loves to spend time with his girlfriend Sarah.
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Contact
info:
Chris can
be reached at chris@jv-web.com
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