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Overview:
Discover some of the highly
effective persuasion techniques that will turn your joint venture
proposals into profit-pulling partnerships, time and time again....
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Writing
a joint venture proposal is really
just a fancy way of saying to your potential partner, "Hey,
let's do a deal."
In fact,
I've had far more success with brief, to-the-point proposals
than I ever have with a stereotypical ten-page document packed
full of corporate jargon.
The truth
of the matter is that regardless of who your potential partner
may be - whether they're an ezine publisher, a competing business
owner or even if they're the CEO of a Fortune 500 company -
they're all going to be asking themselves the same question
when they receive your proposal:
"What's
in this for me?"
More
specifically, they'll be wondering how exactly you might
be able to benefit them and their company.
Therefore,
the most crucial component of your proposal is obviously going
to be explaining "what's in it for them". Now, before
I get into more details about this, it is important to note
that you must have something of great value to offer
your potential partner.
Furthermore,
it is absolutely crucial that your offer is laser-targeted,
relevant and highly beneficial to their clients - as well as
very lucrative for your potential partner. It's also very important
to research your potential partner (and their company) in
order to see what they would most likely be looking for
- and it's not always more money,
believe it or not....
With this
in mind, let's take a look at how to write your proposal so
that it pushes your partner's "buttons" - to the point
where they'd have to be insane to turn down your offer…
7
Time-Tested (Yet Little-Known) Tactics
That Will Transform Your Proposals into Obscenely Profitable
JV Partnerships, Time and Time Again...
The
following tactics are likely some of the most overlooked - yet
crucial - proposal-writing strategies that have continually
proven themselves, over and over again.
98%
of people trying to put together joint ventures simply do NOT
take the time to use them effectively - including your competition
(unless they're reading this...) That's why most JV proposals
end up in "file thirteen".
Read
on to disover how to write an absolutely irresistable
JV proposal...
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1. What
is your potential partner looking for specifically? Find
this out by talking to them, reading their mission statement
and researching them - as well as how they make decisions. This
will reveal the "button" that you'll need to press
as you describe the benefits of the partnership (ie. more profits,
something new to offer their clients, giving their business
a new edge on competition, etc.)
2. Make
an offer they can't refuse. Again, this will also take some
research, but within reason, you should bend over backwards
to accommodate your potential partner and make it as profitable
for them as possible. Remember that the clients you acquire
from a joint venture will purchase from you again and again
- and it's usually the "backend profits" after the
JV where the real money gets made…
3. Make
it as easy as possible for them to say "yes".
People in general are obnoxiously lazy. Many of my proposals
have been rejected simply because it either seemed too complicated
- or it sounded like too much work to them, regardless of how
lucrative it was. Simplify your proposal, and if necessary,
take on the majority of the workload - remember that you're
sitting on a goldmine!
4. Show
them the money. Don't be vague when it comes to potential earnings.
Logically explain to your prospect how much they could reasonably
earn from the partnership. It is very important that you do
not simply make an "educated guess" - base your predictions
entirely on your current marketing stats, sales conversion rates
and other real data. This is likely the most overlooked - yet
crucial - part of any given JV proposal.
5. Be
personal. A "canned" or impersonal proposal likely
won't even make it more than ten seconds before getting tossed
in the garbage. Relate to your prospect and emphasize their
values by validating their interests, goals and passions. Also,
if you want to really make an impact, send your proposal as
a hard copy via FedEx. Email is simply too easy to ignore, erase
or forget about.
6. Add
a real sense of urgency. You want to subtly hint to your
potential partner that you won't wait long to hear back from
them - which is true, because if they say "no", you'll
have to find someone else anyway. Word this in such a way that
it compels them to action either way - but don't be overbearing,
deceptive or unrealistic.
7. And
most importantly, build rapport with your prospect. You
must understand that the majority of business people - especially
those that are very successful - would much rather work
with someone that they know, like and trust than a complete
stranger. In fact, it's crucial that you do this before you
even send them a proposal…
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Well, there
you go.
You have
just been taught the art of writing an incredibly powerful
JV proposal that will easily persuade others to do business
with you - and you'll have a serious
advantage over your competition because of it...
But knowledge
is meaningless unless you act on it.
So apply
these tactics to your own business development strategy - today
- and watch your response rates (and your profits) skyrocket!
-
Chris
Rempel, JV-Web.com
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