Chris Rempel's Niche Domination Mini-Course

"How to Absolutely Conquer Your Niche in Record Time Using These Amazingly Powerful Marketing Secrets..."

Part 4: "Making Your Site a Press MAGNET"

(continued from page 1)

The One Thing That Will Generate So Much "Buzz" That You'll Probably Have to Upgrade Your Server Just to Handle All The Traffic...

To briefly introduce this "one thing", think about what almost every person just can't resist.

Think about what people love to hear and talk about - regardless of the implications it might cause...

Think about which rumours spread ultra-fast because of this one attribute.

You probably have a pretty good idea of what I'm talking about...

Controversy.

People absolutely LOVE controversy. Think about how much of a "big deal" the Clinton scandal with Monica Lawinsky was in comparison to things like, say, the horrific onset of global warming, worldwide hunger and genocide in Sudan.

But no, those things could wait.

We wanted to hear more about what good-ol' Billy-boy was doing with his intern after hours...

And so did the press, because they know that controversy sells, and they'd rather run a controversial headline than one that could actually improve the lives of their readers in some way...

Now, that's a blanket statement and it doesn't necessarily apply in every case - but the media at large will always look for controversy. It gets read - and subsequently, the stories get HEARD...

So what does all this mean to you?

This means that if you want to absolutely saturate the press with your social network - then you need to find an angle that will draw a ton of interest. And your surest bet is to use some sort of controversy to do it.

Note: The controversy doesn't necessarily need to be "on" or "in" your social network. It can be an implied notion in your press releases and suggested story topics when you send them to editors in your niche.

So what are some examples?

Here's a few "idea-generators" that will put your brain into overdrive...

• Adapt your story to fit within the context of a *hot* current event, TV Show or some other famous item. If your social network had something to do with religion, you could put on a "trial" of the Da Vinci code, with guest authors (from various schools of thought in the "religion" world) and so on to contribute their thoughts. Your press release headline could read "Da Vinci Code On Trial Again at YourSite.com" - or whatever.

The idea here is to literally borrow all of the branding power and "hotness" of something else, and twist it to your advantage...

• Publicize some sort of contest that centers around a niche-specific controversy. Every niche has them. The copywriting niche has "long copy vs. short copy". The surfing world has "longboards vs. shortboards". The political world has "right vs. left", and so on.

Gently open up a can of worms in your niche - but do so without being the culprit if at all possible...

• Challenge the way things "are". Every niche in the world has unspoken "truths", protocols and ways of doing things. Challenge them blatantly - regardless if it's your "point" or not.

This is exactly why the "Da Vinci Code" was such a riveting success - it blatantly challenged the most established religion in the history of the world, and it did so without so much as even one fragment of a leg to stand on...

But people didn't care about the facts. They never do. They wanted the controversy.

Another example - one that's a bit closer to "home" - is an article that was named "The Surprising Truth About Ugly Websites".

The article defies the notion that good graphics are related to profit in its headline and intro, but as the article progresses, it develops into a more mature view of why an ugly website might outsell a "pretty" one.

But it was the initial controversy that propelled its success. Every marketing ezine in existence has likely run that article at some point, simply because it boldly stands alone in its "war" against conventional wisdom, and it either wins the heart of its reader or loses them forever...

...but either way, everyone read it - and that's what matters when it comes to getting press.

Controversy will accelerate your success in terms of initial traffic faster than any other strategy - but it's a weapon that requires planning and skill to pull off effectively.

Do NOT defame someone, ruin somebody's reputation, hurt someone emotionally, or damage your own reputation just for the sake of getting attention. Controversy doesn't have to be destructive. In fact, using controversy correctly will explode your fan base, because it is almost always tied right in with humor.

Also, do this in such a way that any critics you might have would only be "enemies" in an intellectual and "friendly" sense - much like scientists arguing about some sort of quantum physics theory.

Be creative, and be respectful. If you're going to pick on someone, then pick on someone who is either imaginary, dead or in some cases, super famous. Just use common sense, and you'll do fine.

Okay - So Who Do You Tell?

Once you've crafted the perfect "controversy" for your social network, you'll need to announce it to the people who have the keys to the "media" kingdom. I'm talking about the editors, writers and journalists in your niche.

You can reach them in two ways, and I suggest that you do both:

1. Use the Press Release distribution services like PRWeb.com, PRLeap.com, PRZoom.com and a variety of others. They are all free, but some of the paid features on sites like PRWeb.com can be well worth your while, as it can tremendously increase both your exposure to editors AND online in general - but that's another mini-course altogether...

2. Contact them directly. This is by far the surest way to get your story seen, read and considered. Something you might even do is ASK them what type of story they'd like to run and then develop one about that topic or theme.

You should also build your own personal "distribution" list of press contacts. As time goes on and relationships are established, you should categorize your contacts by your level of rapport with them, so as to distribute your content more effectively.

This might sound complicated, but it's not. Getting press is NOT hard if you know how to pick an angle that will generate interest.

Editors and news corporations are always - yes, ALWAYS - in a desperate frenzy to find their next ground-shaking scandal, controversy or otherwise "shocking" story.

And they will love you forever if you can deliver the goods - it's that simple. Especially considering that you can even approach them first and ASK THEM WHAT THEY WANT!

An Ultra Time-Sensitive Strategy That Will Work Like Gangbusters For Any "Older" Niches...

Very quickly, I recently experienced a literal WINDFALL of press activity with a certain PhpFox site of mine in very affluent market (average age demographic is 30+)...

And it's all because of the current controversy surrounding MySpace.com itself.

In this niche, my target market was very intrigued by the social network concept itself, but they wondered if it was applicable, safe - and most of all - whether or not their employers would approve of their involvement in such a "network".

This generated a TON of buzz. Bloggers everywhere talked about it, and I've consistently received media inquiries almost daily, even now.

Here's what one journalist said in her article - which was published in a very popular magazine:

"Launched in April, [MySite].com – an online social network for the ____ profession – has generated as much publicity as it has head-scratching about whether the concept will actually succeed."

But the members just buzzed in, and the concept worked because of the way that people work.

So in this case, simply calling our site the "MySpace" of our niche was enough to generate hordes and hordes of traffic, media interest and word-of-mouth.

What it boils down to is that if you're not using the press as one of the tools to drive an enormous amount of traffic to your social network for free - then you're insane.

It's the perfect situation. The media has more traffic to send than almost any other source...

And if you're using PhpFox, then that initial surge of traffic will translate into lifelong "buzz", traffic and income.

Sincerely,

Chris Rempel
JV-Web.com

P.S. The next lesson (part 5) is all about how to easily generate hordes of free traffic the EASY way - and it's a bit too easy at this point, which means that it probably won't be around for much longer...

Stay tuned...

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